Every business-to-business executive knows that in order to do well, their customers must do well too. Put differently, for your customers to be able to purchase from you, their business has to generate the revenue to be able to pay you.

Sometimes in life, as well as in business, we pursue certain activities because we always have. Oftentimes, we keep doing what we have been doing the same way we always have, without questioning our actions or their outcomes.

When we start working with new clients, we conduct a very thorough marketing needs assessment which we developed based on decades of experience and working with hundreds of clients.

When we start working with new clients, we conduct a very thorough marketing needs assessment which we developed based on decades of experience and working with hundreds of clients.

Over the years, I have written several articles that emphasized the importance of lead follow-up, as well as the all-too-familiar ‘call reluctance’ (for example see our November 2018 newsletter).

You’ve heard it before “This product sells itself!” Yet, human history is full of great ideas and magnificent products that never actually made it big.

We have already established that there is no ‘silver bullet’ when it comes to marketing. Effective marketing is comprised of many different types of...

Thank you for an incredible 2018!

We are looking forward to making your business a success in 2019 and continuing to be
Your Smart Marketing Solution

So, You Got Leads – Now What? Generating leads is one of marketing’s chief objectives. In fact, generating leads is the ultimate goal of the sum of all marketing activities. However, generating leads alone does not create revenue or profits!It is...

Empathy and The Art of Marketing An important part of what ‘marketing’ does is educating and persuading. Marketers always point out needs or pain-points, and then illustrate the merits of their products and how well-suited they are to solve those problems. Have you ever seen a promotion for a...

How to Budget for Marketing ‘Simple’ and ‘easy’, are not necessarily the same thing. Running a marathon, for example, is very simple – just put one foot in front of the other in succession… but it is not easy to do this for 26 plus miles! One of the most common questions we hear from business...

Too Much Marketing Mark Twain said, “Too much of anything is bad…” – This is true for marketing, as well! I recently met with a very smart and experienced new business owner, and I asked her (as I ask all new clients): “What do you perceive to be your greatest marketing challenge?” Her answer...

The question about the relevancy of marketing collateral in the digital age pops up every-now-and-then. Before I explain our approach, let’s define what we mean by “marketing collateral”:

Out With The Old, In With The New! But Should I Get A New One or Just Fix It? Marketing materials are perishable. One cannot assume that just because they were created once, they will remain effective and appropriate for ever. I once met with a new client who did not understand why he needed to...

Our Love Hate Relationship With Marketing Email marketing has been around for a long time, and we all have love-hate feelings about it. When all is considered, email marketing is still a great tool for both marketers and consumers. And judging by how much it is still being used, there is more...

The Most Powerful Marketing Tool It has been said that “word-of-mouth” is the most powerful marketing tool out there, and we concur. However, what exactly is word-of-mouth and how do we get it? Simply put, word-of-mouth is when someone who is not being paid by you tells others about how great...

Don’t Waste Your Resources on Trade Shows! You receive an invitation to exhibit at “the industry’s premier trade show” – you know, the one you can’t pass up. And now, you try to decide if investing thousands of dollars, if not more, will pay off. Exhibiting in a trade show should not be “just...

Are Keyword Rankings Still Relevant? As marketers, we used to make many decisions based on keyword rankings and, collectively, billions of dollars are spent on SEO and digital advertising based on them. You may want to rethink this strategy! Slowly but surely, changes made – most notably by...

Random Acts of Marketing In last month’s newsletter, I urged you to “Plan to Plan Your Marketing Plan”, and provided seven important items to consider when doing so. Well, it is time to actually do it – It is time to make a decision about what you want to accomplish in marketing next year, and...

Who Needs Marketing in a Booming Economy!? Regardless of your political leaning, certainly we all can agree that our nation’s economy has been on an upswing lately. From low unemployment rates to high GDP, and record-breaking stock market performance, practically all indicators are encouraging....

Random Acts of Marketing In last month’s newsletter, I urged you to “Plan to Plan Your Marketing Plan”, and provided seven important items to consider when doing so. Well, it is time to actually do it – It is time to make a decision about what you want to accomplish in marketing...

Plan to Plan Your Marketing Plan Fall is the time of year when business owners and managers should start planning for next year. By now, you should know with a high degree of confidence, how the year will end, and focus your attention to what’s next. Your marketing plan is an...

Fractional CMO Is Now Fractional CMO & Marketing Today marks an important milestone in our firm’s growth. I am excited to announce three new things which are the result of our growth, and the extraordinary acceptance in the marketplace to our ‘fractional’ concept: New name...

One Size Fits All Marketing In this issue: One Size Fits All Marketing What Is Fractional CMO The Incredible Shrinking Business Plan Featured Client: Print & Imprint Marketing Lingo: “Value Proposition” We all know that when a garment is advertised as ‘One Size Fits All’, it...