Every now and then, I come across a business owner who tells me, “We don’t do any marketing!” or “We can’t afford marketing”. They are not necessarily proud of it, and most say they wished that were not the case. Upon further conversations and an occasional thorough Marketing Needs Assessment, it becomes clear that they do engage in marketing activities… they just did not think they were.

When circumstances and technology intersect, beautiful things can emerge. In the world of business, consequences of the COVID-19 pandemic have been mitigated time and time again with smart technology solutions. One such solution is virtual trade shows.

Things have been moving very quickly over the past few months – We have all experienced it, in both our personal lives and professional endeavors.

Last month, I wrote about how necessary it is to adjust operations for all businesses that were allowed to remain open ‘during’ the COVID-19 pandemic.

These are unprecedented times, both in our personal lives and in terms of our businesses. We are all concerned and worried about our own health and that of our loved ones, and we are nervous about the future of our businesses.

Undoubtedly, like the rest of us, you have received dozens of COVID-19 related emails from your bank, credit card company, mortgage company, grocery store, your eye doctor, kids’ school, online retailers, and many more.

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The beginning of a year is always a good opportunity to start fresh. The same should be applied to your marketing approach. It is still early enough in the year to examine how you are going to make marketing work for you.

This year has been great and exactly what I had hoped it would be – maybe even better. Fractional CMO & Marketing has helped twice as many companies as the year before! The results our clients are reporting are phenomenal and make me very happy!

The way people and businesses buy things changes over time for a variety of reasons. We are in the midst of changing consumer behavior that is undoubtedly fueled by technology.