What It Is and How To Do It Gap Analysis is an effective, yet simple, method to help assess current performance and it can be invaluable in planning preparation. I noticed, however, when mentioning it, that many business executives were either not aware of it or had...
‘Hit-and-Run’ Marketing Events Organizations participate in a variety of marketing events, such as conferences, trade shows, and speaking engagements, just to name a few. These events are part of many marketing efforts, and they can be very beneficial. However, if you...
Fake Likes and Click Farms For years, many businesses and their respective marketers coveted “likes”, “shares”, and “followers” more than everything else. Millions of dollars and countless hours of meetings and planning sessions...
Marketing is a Contact Sport Ultimately, the purpose of marketing activities is to create or identify qualified leads. And by qualified leads, I mean people who are interested in your product or ideas, or whatever it is you are marketing to them. To do so, marketers...
The Hidden Danger of Buzz Words and Empty Phrases The first and foremost goal or communication is to convey an idea, and only then impress. However, often times the communicator gets the two confused. These people are so focused on impressing the reader (or listener)...
360 Degrees Marketing Some companies are fully engaged in marketing efforts. However, other companies just have a few people engaged in marketing. There are also some companies that still wonder exactly what marketing is. Even companies that fully engage in marketing...
