The Marketing Formula: Recently, I gave a talk to a group of entrepreneurs on the topic of names and slogans, as they relate to both companies and brands. As we were exploring some notable branding successes and some miserable failures, I couldn’t help but notice some...
Goals: Do We Really Need Them? Top Reasons for Setting Goals This is it folks – The last week of 2016! I hope it was a good year for you and your business. This year was a great year for our clients, and we are very happy to be instrumental in their success. This year...
In this issue: Did You Get Enough To Eat? What is Fractional CMO Marketing Lingo: “Customer” versus “Client” Featured Client: Management One Would you like to be a Fractional CMO? “So, Did You Get Enough To Eat?” Top 10 Reasons to Follow Up Have you heard this...
In this issue: Thank Your Customers What is Fractional CMO Marketing Lingo: “Value Proposition” Featured Client: Print & Imprint Do You Have What It Takes to Be a Fractional CMO? Thank Your Customers As we get closer to the end of the year, we tend to...
In this issue: Tips for Getting More Out of Your Trade Show Marketing Lingo: “Buyer’s Journey” Common Small Business Approaches to Marketing Leadership What Is Fractional CMO Do You Have What It Takes to Be a Fractional CMO? Tips for Getting More Out of Your Trade...
In this issue: Not All Marketing Tools Are Expensive Marketing Lingo: “Slogan or Tagline” What Is Fractional CMO Do You Have What It Takes to Be a Fractional CMO? Are Old-School Silos Negatively Impacting Your Company’s Harmony and Performance? Not All Marketing...
