At Fractional CMO & Marketing, we strive to provide our clients with all the marketing-related services they need. As a full-service marketing firm, we help our clients with coordination of many logistics so they can focus on what they do best.

When running a business, we often focus our attention and energy on the day-to-day activities. We concentrate on acquiring new customers, delivering our product or service on time, quality control, cash flow, irate customers, managing our teams, etc. We leave planning and deciding about corrective measures for the third or fourth quarter… and sometimes not at all.

Most of us reflect on the past during this time of the year, and so do I. Fractional CMO & Marketing is about to start its 9th year and I am filled with gratitude for our staff and our clients. Our dedicated team works tirelessly every day to help our clients meet their goals, and often to surpass them. Our clients are incredible, and we are very grateful to be working with them.

In some respects, it feels like the year is moving along rather fast. Soon, we will enter the fourth quarter and the last sprint of 2023. How is your business performing compared to the goals you set? Does your marketing deliver the results you were hoping for? Are you leveraging the full potential of your email marketing, your social media, your website, your blog, your podcast, and everything else at your disposal?

Over the past several months, AI (artificial intelligence) has been in the news constantly. Without getting into the philosophical implications of AI’s potential domination of every aspect of our lives, I wanted to share what AI means for marketing currently and in the very near future.

The term ‘supply chain’ has been in the news a lot since COVID-19 started. Many people had never even heard of the term prior to it being talked about in the context of the pandemic.

The holiday season and the end of the year is a wonderful time of reflection. It is an opportunity to look back at the year and evaluate what we have done.

An asset is a thing of value, and often highly guarded and regarded. In business, assets are expected to pay dividends in a form of return on investment (ROI). Most assets require care and maintenance to keep them in good shape to justify the investment and continue to pay dividends.

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