Duke Merhavy, MBA, Ph.D.
President and Chief Marketing Officer

Outstanding Marketing Leadership Award Winner, Dr. Duke Merhavy is the founder of Fractional CMO & Marketing, the revolutionary way to plan and implement marketing efforts for small and medium-sized businesses. With decades of hands-on marketing leadership roles with companies ranging in size from start-ups to Fortune 500 in various industries, he is a master of integrated marketing strategies and implementation.

Duke’s approach to marketing is to do whatever it takes to meet and exceed the clients’ visions and goals, while providing the best possible return on their marketing investment. He helped companies go from obscurity to prominence, launch new products, and obtain market dominance. Using his vast experience, knowledge, and a creative mind, Duke leads a team of highly-qualified marketing professionals that formulates strategies, devises plans, and implements them.

Prior to founding Fractional CMO & Marketing, Dr. Merhavy spent 25 years in Director of Marketing, VP of Marketing, and Chief Marketing Officer roles in corporate America; and served as a Captain in the Israeli Military Intelligence. Mr. Merhavy earned a Bachelor’s degree and an MBA from Binghamton University in New York, and a Doctorate in Business Administration from California Pacific University.

Ginger Mace
Editor and Producer

Ginger is an experienced event planner and an accomplished marketing researcher, who co-authored a comparative marketing strategy analysis college textbook. Over the years, she successfully provided marketing services to companies of all sizes and several industries, including non-profit organizations.

Ginger’s responsibilities include copywriting and content creation, as well as proofing and editing written elements provided by our clients and those written in-house by our team. She develops ideas for newsletter and blog articles, then researches and authors them. Ginger also completes the layout for our clients’ email campaigns and newsletters.

Kristi Wayland
Visual Branding Manager

Over the last 20 plus years as a graphic designer, Kristi designed beautiful and effective logos, brochures, tradeshow displays, newsletters, invitations, business cards, letterheads, vehicle wraps, electronic forms, labels and more.

Kristi enjoys the creative process of listening to clients, visualizing what they want, getting inspired, and designing. Through her design career she was featured in multiple art shows, and she won several awards for her graphic design. In addition to owning small businesses and developing brands for companies and entrepreneurs, Kristi also managed a team of over 70 graphic designers for a fortune 500 company.

Kristi creates visual branding elements for our clients. She designs logos, social media graphics, brochures, displays for trade shows, business cards, and completes beautiful layouts for documents and collateral – all incorporating each client’s individual style for consistent, cohesive marketing and branding.

Nature is responsible for the coordination of projects and tasks with team members and vendors, database management, contributing to the daily operations of the company, and making sure requests from our clients are taken care of in a timely and complete manner.

Jessie’s proficiency extends to paid advertising, navigating platforms such as Google and Bing ads, Facebook advertising, Yelp ads, and Nextdoor ads with success. Jessie is also skilled in WordPress content management. With a keen understanding of local SEO, Jessie diligently works on local listings and citations to enhance online visibility.

For our clients’ social media and forums, Jessie creates posts, manages interactions, tracks performance (making adjustments to strategy as necessary), and generates monthly reports. She also sets and implements paid digital advertising campaigns, monitors them closely, and reports activity to clients. Jessie’s responsibilities also include creating new and updating current webpages, and optimizing SEO on websites we manage.