What We Do
Fractional CMO & Marketing specializes in leveraging marketing strategies and tactics to make your vision for your organization a reality.
We provide expert marketing leadership and management, and we offer a full-service outsourced part-time Marketing Department to execute all marketing activities for your organization.
As a Fractional CMO & Marketing client, you will benefit from two types of marketing services we offer:
1. Fractional CMO
The Fractional CMO, who becomes a part-time executive addition to your management staff, is responsible for:
- Creation of a marketing strategy that’s aligned with the overall business strategy
- Development of a marketing plan and budget covering all aspects of marketing activities
- Establishment of KPIs and metrics, analysis and reporting, and adjusting plans and execution as necessary, based on data-driven decisions
- Direction, coordination, and management of implementation of all marketing efforts carried out by all entities, including: Your in-house resources (and/or help you hire your own team)
- Any agency, service provider, or contractor you have already engaged
- Fractional CMO & Marketing’s own professional ‘outsourced marketing department
- Our extensive network of seasoned and trusted experts in all marketing disciplines you may elect to work with.
The Fractional CMO will meet with you weekly to ensure complete coordination, accountability, and transparency.
2. Outsourced Marketing Department
Our professional ‘outsourced marketing department’ is available for marketing implementation services including:
- Graphic design
- Copywriting & editing
- Social media posting & reporting
- Advertising placement and coordination
- Public relations
- Reputation management
- Trade show coordination
- Event planning
- Email Marketing: Platform (software) and database management, campaigns layout, email testing, and email delivery
- WordPress Websites: Add, change, replace, or delete content and graphic elements, plug-in updates, monthly security checks and updates to website as needed
- All other marketing implementation and logistics
We have been helping small and medium-sized businesses for decades, and we have extensive experience in all aspects of marketing. We will be your outsourced and part-time marketing department, and we will work with your in-house team, as well as other external resources to plan, budget, and implement the best most effective and efficient marketing you have ever had.