What We Do

Fractional CMO & Marketing specializes in leveraging marketing strategies and tactics to make your vision for your organization a reality.

We provide expert marketing leadership and management, and we offer a full-service outsourced part-time Marketing Department to execute all marketing activities for your organization. 

As a Fractional CMO & Marketing client, you will benefit from two types of marketing services we offer: 

1. Fractional CMO

The Fractional CMO, who becomes a part-time executive addition to your management staff, is responsible for:

  • Creation of a marketing strategy that’s aligned with the overall business strategy
  • Development of a marketing plan and budget covering all aspects of marketing activities
  • Establishment of KPIs and metrics, analysis and reporting, and adjusting plans and execution as necessary, based on data-driven decisions
  • Direction, coordination, and management of implementation of all marketing efforts carried out by all entities, including: Your in-house resources (and/or help you hire your own team)
    • Any agency, service provider, or contractor you have already engaged
    • Fractional CMO & Marketing’s own professional ‘outsourced marketing department
    • Our extensive network of seasoned and trusted experts in all marketing disciplines you may elect to work with.

The Fractional CMO will meet with you weekly to ensure complete coordination, accountability, and transparency.

2. Outsourced Marketing Department

Our professional ‘outsourced marketing department’ is available for marketing implementation services including:

  • Graphic design 
  • Copywriting & editing 
  • Social media posting & reporting 
  • Advertising placement and coordination 
  • Public relations 
  • Reputation management 
  • Trade show coordination 
  • Event planning 
  • Email Marketing: Platform (software) and database management, campaigns layout, email testing, and email delivery
  • WordPress Websites: Add, change, replace, or delete content and graphic elements, plug-in updates, monthly security checks and updates to website as needed
  • All other marketing implementation and logistics 
Marketing involves making decisions regarding hundreds (sometimes thousands) of variables. You must consider branding, pricing, distribution, customer needs, product quality, reputation, competition, promotion, and many more. You must then select the most suitable strategies to meet your goals, and pick the best marketing tactics to implement them… content, press releases, email marketing, social media, SEO, SEM, PPC… you know the drill.

We have been helping small and medium-sized businesses for decades, and we have extensive experience in all aspects of marketing. We will be your outsourced and part-time marketing department, and we will work with your in-house team, as well as other external resources to plan, budget, and implement the best most effective and efficient marketing you have ever had.

Working with Fractional CMO & Marketing has been both enjoyable and a success. Their ability to analyze our business needs and implement change has proven beneficial for our company. They take time to understand the ins-and-outs of our business and they are always thinking of ways to contribute in a positive way.
Rudy Troisi

President and CEO, Reliable Background Screening

Some of the Things We Do