What We Do
We become your outsourced part-time Marketing Department, handling all marketing management and executing all marketing activities for your organization.
Choose from Fractional CMO or Fractional CMO & Outsourced Marketing Department
Engaging a “Fractional CMO” is an efficient way to get CMO-level contribution and benefits to your organization without having to incur the costs of a full-time executive. More important than cost-saving are the broad-based and on-demand perspective of best practices the Fractional CMO brings to every aspect of marketing-related efforts, from strategy to execution.
The Fractional CMO’s responsibilities focus on three major areas:
1. Strategy Development (including the development of a Marketing Plan and Budget)
2. Alignment with Business Objectives
3. Coordination and Management of Marketing Efforts
The Fractional CMO becomes a part-time executive addition to your management staff and will meet with you weekly to ensure complete coordination and transparency.
Furthermore, the Fractional CMO will work with your in-house resources including any agency or contractor handling any aspect of your marketing. If you do not have marketing resources, Fractional CMO & Marketing offers its own ‘outsourced marketing department’ and can also recommend several trusted, function-specific partners to meet unique needs.
We have been helping small and medium-sized businesses for decades, and we have extensive experience in all aspects of marketing. We will be your outsourced and part-time marketing department, and we will work with your in-house team, as well as other external resources to plan, budget, and implement the best most effective and efficient marketing you have ever had.