What We Do
We become your outsourced part-time Marketing Department, handling all marketing management and executing all marketing activities for your organization.
Choose from Fractional CMO or Fractional CMO & Outsourced Marketing Department
Engaging a “Fractional CMO” is an efficient way to get CMO-level contribution and benefits to your organization without having to incur the costs of a full-time executive. More important than cost-saving, are the broad-based and on-demand perspective of best practices the Fractional CMO brings to every aspect of the marketing efforts, from strategy creation to execution.
The Fractional CMO’s responsibilities focus on four major areas:
2. Development of a marketing plan and budget covering all aspects of marketing activities
3. Establishment of KPIs and metrics, analysis, reporting, and adjustment of plans and execution as necessary, based on data-driven decisions
4. Direction, coordination, and management of implementation of all marketing efforts carried out by all entities, including:
- Your in-house resources (and/or help you hire a team)
- Any agency, service provider, or contractor you engaged
- Our extensive network of seasoned and trusted experts in all marketing disciplines you may elect to work with
- Fractional CMO & Marketing’s own professional ‘outsourced marketing department’
The Fractional CMO becomes a part-time executive addition to your management staff and will meet with you weekly to ensure complete coordination, accountability, and transparency.
We have been helping small and medium-sized businesses for decades, and we have extensive experience in all aspects of marketing. We will be your outsourced and part-time marketing department, and we will work with your in-house team, as well as other external resources to plan, budget, and implement the best most effective and efficient marketing you have ever had.