What We Do

Fractional CMO & Marketing specializes in leveraging marketing strategies and tactics to make your vision for your organization a reality.

We become your outsourced part-time Marketing Department, handling all marketing management and executing all marketing activities for your organization.

Choose from Fractional CMO or Fractional CMO & Outsourced Marketing Department

Engaging a “Fractional CMO” is an efficient way to get CMO-level contribution and benefits to your organization without having to incur the costs of a full-time executive. More important than cost-saving, are the broad-based and on-demand perspective of best practices the Fractional CMO brings to every aspect of the marketing efforts, from strategy creation to execution.

The Fractional CMO’s responsibilities focus on four major areas:

1. Creation of a marketing strategy that’s aligned with the overall business strategy
2. Development of a marketing plan and budget covering all aspects of marketing activities
3. Establishment of KPIs and metrics, analysis, reporting, and adjustment of plans and execution as necessary, based on data-driven decisions
4. Direction, coordination, and management of implementation of all marketing efforts carried out by all entities, including:
  • Your in-house resources (and/or help you hire a team)
  • Any agency, service provider, or contractor you engaged
  • Our extensive network of seasoned and trusted experts in all marketing disciplines you may elect to work with
  • Fractional CMO & Marketing’s own professional ‘outsourced marketing department’

The Fractional CMO becomes a part-time executive addition to your management staff and will meet with you weekly to ensure complete coordination, accountability, and transparency.

Marketing involves making decisions regarding hundreds (sometimes thousands) of variables. You must consider branding, pricing, distribution, customer needs, product quality, reputation, competition, promotion, and many more. You must then select the most suitable strategies to meet your goals, and pick the best marketing tactics to implement them… content, press releases, email marketing, social media, SEO, SEM, PPC… you know the drill.

We have been helping small and medium-sized businesses for decades, and we have extensive experience in all aspects of marketing. We will be your outsourced and part-time marketing department, and we will work with your in-house team, as well as other external resources to plan, budget, and implement the best most effective and efficient marketing you have ever had.

Working with Fractional CMO & Marketing has been both enjoyable and a success. Their ability to analyze our business needs and implement change has proven beneficial for our company. They take time to understand the ins-and-outs of our business and they are always thinking of ways to contribute in a positive way.
Rudy Troisi

President and CEO, Reliable Background Screening

Some of the Things We Do