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Fractional CMO & Marketing Newsletter – November 2018

So, You Got Leads – Now What?Generating leads is one of marketing’s chief objectives. In fact, generating leads is the ultimate goal of the sum of all marketing activities. However, generating leads alone does not create revenue or profits!It is...

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Fractional CMO & Marketing Newsletter – November 2018

Fractional CMO & Marketing Newsletter – October 2018

Empathy and The Art of Marketing An important part of what ‘marketing’ does is educating and persuading. Marketers always point out needs or pain-points, and then illustrate the merits of their products and how well-suited they are to solve...

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Fractional CMO & Marketing Newsletter – October 2018

Fractional CMO & Marketing Newsletter – September 2018

How to Budget for Marketing ‘Simple’ and ‘easy’, are not necessarily the same thing. Running a marathon, for example, is very simple – just put one foot in front of the other in succession… but it is not easy to do this for 26 plus miles! One of...

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Fractional CMO & Marketing Newsletter – September 2018

Fractional CMO & Marketing Newsletter – August 2018

Too Much Marketing Mark Twain said, “Too much of anything is bad…” – This is true for marketing, as well! I recently met with a very smart and experienced new business owner, and I asked her (as I ask all new clients): “What do you perceive to...

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Fractional CMO & Marketing Newsletter – August 2018

Fractional CMO & Marketing Newsletter – June 2018

Out With The Old, In With The New! But Should I Get A New One or Just Fix It? Marketing materials are perishable. One cannot assume that just because they were created once, they will remain effective and appropriate for ever. I once met with a...

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Fractional CMO & Marketing Newsletter – June 2018

Fractional CMO & Marketing Newsletter – May 2018

Our Love Hate Relationship With Marketing Email marketing has been around for a long time, and we all have love-hate feelings about it. When all is considered, email marketing is still a great tool for both marketers and consumers. And judging...

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Fractional CMO & Marketing Newsletter – May 2018

Fractional CMO & Marketing Newsletter – April 2018

The Most Powerful Marketing Tool It has been said that “word-of-mouth” is the most powerful marketing tool out there, and we concur. However, what exactly is word-of-mouth and how do we get it? Simply put, word-of-mouth is when someone who is...

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Fractional CMO & Marketing Newsletter – April 2018

Fractional CMO & Marketing Newsletter – March 2018

Don’t Waste Your Resources on Trade Shows! You receive an invitation to exhibit at “the industry’s premier trade show” – you know, the one you can’t pass up. And now, you try to decide if investing thousands of dollars, if not more, will pay...

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Fractional CMO & Marketing Newsletter – March 2018

Fractional CMO & Marketing Newsletter – January 2018

Why Do They Buy from You? One of the first questions we ask our new clients is ‘Do you know why your customers are buying from you?’ It sounds like a simple and straightforward question. However, the answer is not always known or clear....

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Fractional CMO & Marketing Newsletter – January 2018

Fractional CMO & Marketing Newsletter – November 2017

Random Acts of Marketing In last month’s newsletter, I urged you to “Plan to Plan Your Marketing Plan”, and provided seven important items to consider when doing so. Well, it is time to actually do it – It is time to make a decision...

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Fractional CMO & Marketing Newsletter – November 2017

Fractional CMO Newsletter – July 2017

‘Hit-and-Run’ Marketing Events Organizations participate in a variety of marketing events, such as conferences, trade shows, and speaking engagements, just to name a few. These events are part of many marketing efforts, and they can be very...

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Fractional CMO Newsletter – July 2017

Fractional CMO Newsletter – June 2017

Fake Likes and Click Farms For years, many businesses and their respective marketers coveted “likes”, “shares”, and “followers” more than everything else. Millions of dollars and countless hours of meetings...

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Fractional CMO Newsletter – June 2017

Fractional CMO Newsletter – May 2017

Marketing is a Contact Sport  Ultimately, the purpose of marketing activities is to create or identify qualified leads. And by qualified leads, I mean people who are interested in your product or ideas, or whatever it is you are...

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Fractional CMO Newsletter – May 2017

Fractional CMO Newsletter – April 2017

The Hidden Danger of Buzz Words and Empty Phrases  The first and foremost goal or communication is to convey an idea, and only then impress. However, often times the communicator gets the two confused. These people are so focused on...

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Fractional CMO Newsletter – April 2017

Fractional CMO Newsletter – March 2017

360 Degrees Marketing  Some companies are fully engaged in marketing efforts. However, other companies just have a few people engaged in marketing. There are also some companies that still wonder exactly what marketing is. Even companies that...

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Fractional CMO Newsletter – March 2017

Fractional CMO Newsletter – February 2017

The Often-Untapped Revenue Stream You already have the best salespeople you could ever ask for – Your Customers! Assuming you provide outstanding products and services, your customers can refer others to you… but they must be ‘recruited’. If you...

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Fractional CMO Newsletter – February 2017

Fractional CMO Newsletter – January 2017

The Marketing Formula: Recently, I gave a talk to a group of entrepreneurs on the topic of names and slogans, as they relate to both companies and brands. As we were exploring some notable branding successes and some miserable...

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Fractional CMO Newsletter – January 2017

Fractional CMO Newsletter – December 2016

Goals: Do We Really Need Them? Top Reasons for Setting Goals This is it folks – The last week of 2016! I hope it was a good year for you and your business. This year was a great year for our clients, and we are very happy to be instrumental in...

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Fractional CMO Newsletter – December 2016

Fractional CMO Newsletter – November 2016

In this issue: Did You Get Enough To Eat? What is Fractional CMO Marketing Lingo: “Customer” versus “Client” Featured Client: Management One Would you like to be a Fractional CMO? "So, Did You Get Enough To Eat?” Top 10 Reasons to Follow Up Have...

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Fractional CMO Newsletter – November 2016

Fractional CMO Newsletter – October 2016

In this issue: Thank Your Customers What is Fractional CMO Marketing Lingo: "Value Proposition" Featured Client: Print & Imprint Do You Have What It Takes to Be a Fractional CMO? Thank Your Customers As we get closer to the end of the year,...

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Fractional CMO Newsletter – October 2016

Fractional CMO Newsletter – September 2016

In this issue: Tips for Getting More Out of Your Trade Show Marketing Lingo: “Buyer’s Journey” Common Small Business Approaches to Marketing Leadership What Is Fractional CMO Do You Have What It Takes to Be a Fractional CMO?   Tips for Getting...

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Fractional CMO Newsletter – September 2016

Fractional CMO Newsletter – August 2016

In this issue: Not All Marketing Tools Are Expensive Marketing Lingo: “Slogan or Tagline” What Is Fractional CMO Do You Have What It Takes to Be a Fractional CMO? Are Old-School Silos Negatively Impacting Your Company's Harmony and Performance?...

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Fractional CMO Newsletter – August 2016

Fractional CMO Newsletter – July 2016

Do You Know Frugal Frank? In this issue: Do You Know Frugal Frank? Marketing Lingo: “Brand and Branding” What Is Fractional CMO Branding - Its Legal Tending and Protection Example Persona: “Frugal Frank” Male 40-45 years old College...

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Fractional CMO Newsletter – July 2016

Fractional CMO Newsletter – June 2016

One Size Fits All Marketing In this issue: One Size Fits All Marketing What Is Fractional CMO The Incredible Shrinking Business Plan Featured Client: Print & Imprint Marketing Lingo: “Value Proposition” We all know that when a...

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Fractional CMO Newsletter – June 2016

Fractional CMO Newsletter – May 2016

The Sales Funnel Isn't We all know and use the classic sales funnel that was conceptualized in 1898 by E. St. Elmo Lewis. It describes the customer journey from the moment a brand or product attracted his or her attention to the...

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Fractional CMO Newsletter – May 2016

Fractional CMO Newsletter – April 2016

Is Fractional CMO Right for Your Business?   These days, it seems like businesses are outsourcing as many roles and functions as they can. From human resources and payroll to IT, small to medium-sized businesses are learning that they can...

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Fractional CMO Newsletter – January 2016

The Sales Funnel Isn’t  funnel (noun) A tube or pipe that is wide at the top and narrow at the bottom, used for guiding liquid or powder into a small opening. We all know and use the classic sales funnel that was conceptualized in 1898 by E. St....

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Fractional CMO Newsletter – August 2015

Fractional CMO Mentioned In Forbes Magazine At the end of last month, Forbes Magazine published an article about the concept of the “fractional CMO”. Kimberly Whitler, the author, was discussing the “growing trend” of companies hiring...

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Why Call Insight Marketing Research Today

10 Reasons to Call Insight Marketing Research Today By Ginger Mace, Marketing Consultant Sales numbers are stagnant, or worse – dropping, and you are not sure what change in the marketing mix will make the most positive impact You are...

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6 Myths About Marketing Research

Marketing involves making decisions regarding hundreds, and sometimes thousands, of variables. As a marketer you have to consider branding, pricing, distribution, customer needs, product quality, reputation, competition,...

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What Is Marketing Research Exactly?

Have you ever wondered what marketing research is exactly? If you have, you came to the right place! The short answer is that marketing research is research related to marketing activities and for the purpose of providing...

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