News, Updates, and Information You Need

Fractional CMO & Marketing Newsletter – August 2021

In the business world, we often define companies as either ‘business-to-business’ (B2B) or ‘business-to-consumer’ (B2C). Though the distinction is important, it strictly refers to transactions. When it comes to marketing, we want to have a broader perspective.

Fractional CMO & Marketing Newsletter – July 2021

You may think it’s crazy… but hear me out. We all learned some valuable lessons over the past year and a half, and we all do business and make purchases differently now. The digital tools at our disposal have ‘shrunk’ the world and made distance and geography almost irrelevant for many businesses.

Fractional CMO & Marketing Newsletter – June 2021

You started your own business or climbed the ladder to a leadership position because you are passionate about your profession. You probably saw an unmet demand in the market and thought you could meet it better than anyone else. And through it all, you worked your butt off to stay competitive, stay in business despite all adversities, and your business thrives.

Fractional CMO & Marketing Newsletter – May 2021

You started your own business or climbed the ladder to a leadership position because you are passionate about your profession. You probably saw an unmet demand in the market and thought you could meet it better than anyone else. And through it all, you worked your butt off to stay competitive, stay in business despite all adversities, and your business thrives.

Fractional CMO & Marketing Newsletter – April 2021

When planning the growth of your business and revenue, you have four basic marketing strategies to consider and pursue. Sometimes, the choice is relatively clear or dictated by marketing condition; though there are times when all four approaches must be carefully weighed before the course is chartered.

Fractional CMO & Marketing Newsletter – February 2021

When planning the growth of your business and revenue, you have four basic marketing strategies to consider and pursue. Sometimes, the choice is relatively clear or dictated by marketing condition; though there are times when all four approaches must be carefully weighed before the course is chartered.

Fractional CMO & Marketing Newsletter – December 2020

Thanksgiving is my favorite holiday. It always has been. I like how inclusive and inviting it is because it does not ‘belong’ to any one religion. Thanksgiving often brings out the best in people, it celebrates positivity, its traditions are uplifting, and it is so very American!

Fractional CMO & Marketing Newsletter – November 2020

Thanksgiving is my favorite holiday. It always has been. I like how inclusive and inviting it is because it does not ‘belong’ to any one religion. Thanksgiving often brings out the best in people, it celebrates positivity, its traditions are uplifting, and it is so very American!

Fractional CMO & Marketing Newsletter – August 2020

Well-run companies take the time to evaluate and plan - most do this once a year, some more frequently than that. It is a particularly good practice to take a step back periodically to assess where you are, set goals, and put plans in place to reach them.

Fractional CMO & Marketing Newsletter – July 2020

Every now and then, I come across a business owner who tells me, “We don’t do any marketing!” or “We can’t afford marketing”. They are not necessarily proud of it, and most say they wished that were not the case. Upon further conversations and an occasional thorough Marketing Needs Assessment, it becomes clear that they do engage in marketing activities… they just did not think they were.

Fractional CMO & Marketing Newsletter – June 2020

When circumstances and technology intersect, beautiful things can emerge. In the world of business, consequences of the COVID-19 pandemic have been mitigated time and time again with smart technology solutions. One such solution is virtual trade shows.

NOT The Same-Old COVID-19 Email

Undoubtedly, like the rest of us, you have received dozens of COVID-19 related emails from your bank, credit card company, mortgage company, grocery store, your eye doctor, kids’ school, online retailers, and many more.

Fractional CMO & Marketing Newsletter – September 2019

An engine is a machine with moving parts that converts energy into motion. Marketing is very similar in that it is made of moving parts that must work smoothly and in harmony to generate motion. In marketing, that motion generates leads and moves them along the buyer’s journey.

Fractional CMO & Marketing Newsletter – August 2019

You may have read that studies show people do business with those they know, like, and trust – We believe this is true. We see how top salespeople go out of their way to inform their customers and work tirelessly to make them like and trust them.

Fractional CMO Newsletter – July 2017

‘Hit-and-Run’ Marketing Events Organizations participate in a variety of marketing events, such as conferences, trade shows, and speaking engagements, just to name a few. These events are part of many marketing efforts, and they can be very beneficial. However, if you have ever worked on a...

Fractional CMO Newsletter – June 2017

Fake Likes and Click Farms For years, many businesses and their respective marketers coveted “likes”, “shares”, and “followers” more than everything else. Millions of dollars and countless hours of meetings and planning sessions were devoted to capturing more...

Fractional CMO Newsletter – May 2017

Marketing is a Contact Sport  Ultimately, the purpose of marketing activities is to create or identify qualified leads. And by qualified leads, I mean people who are interested in your product or ideas, or whatever it is you are marketing to them. To do so, marketers devise all...

Fractional CMO Newsletter – April 2017

The Hidden Danger of Buzz Words and Empty Phrases  The first and foremost goal or communication is to convey an idea, and only then impress. However, often times the communicator gets the two confused. These people are so focused on impressing the reader (or listener) their words...

Fractional CMO Newsletter – March 2017

360 Degrees Marketing  Some companies are fully engaged in marketing efforts. However, other companies just have a few people engaged in marketing. There are also some companies that still wonder exactly what marketing is. Even companies that fully engage in marketing efforts and allocate...

Fractional CMO Newsletter – February 2017

The Often-Untapped Revenue Stream You already have the best salespeople you could ever ask for – Your Customers! Assuming you provide outstanding products and services, your customers can refer others to you… but they must be ‘recruited’. If you have been in business for any length of time, you...

Fractional CMO Newsletter – January 2017

The Marketing Formula: Recently, I gave a talk to a group of entrepreneurs on the topic of names and slogans, as they relate to both companies and brands. As we were exploring some notable branding successes and some miserable failures, I couldn’t help but notice some uneasiness on...

Fractional CMO Newsletter – December 2016

Goals: Do We Really Need Them? Top Reasons for Setting Goals This is it folks – The last week of 2016! I hope it was a good year for you and your business. This year was a great year for our clients, and we are very happy to be instrumental in their success. This year was also a great year for...

Fractional CMO Newsletter – November 2016

In this issue: Did You Get Enough To Eat? What is Fractional CMO Marketing Lingo: “Customer” versus “Client” Featured Client: Management One Would you like to be a Fractional CMO? "So, Did You Get Enough To Eat?” Top 10 Reasons to Follow Up Have you heard this question enough times over the...

Fractional CMO Newsletter – October 2016

In this issue: Thank Your Customers What is Fractional CMO Marketing Lingo: "Value Proposition" Featured Client: Print & Imprint Do You Have What It Takes to Be a Fractional CMO? Thank Your Customers As we get closer to the end of the year, we tend to reflect. One of the things we all think...

Fractional CMO Newsletter – September 2016

In this issue: Tips for Getting More Out of Your Trade Show Marketing Lingo: “Buyer’s Journey” Common Small Business Approaches to Marketing Leadership What Is Fractional CMO Do You Have What It Takes to Be a Fractional CMO?   Tips for Getting More Out of Your Trade Show Fall is a season...

Fractional CMO Newsletter – August 2016

In this issue: Not All Marketing Tools Are Expensive Marketing Lingo: “Slogan or Tagline” What Is Fractional CMO Do You Have What It Takes to Be a Fractional CMO? Are Old-School Silos Negatively Impacting Your Company's Harmony and Performance? Not All Marketing Tools Are Expensive!   As a...

Fractional CMO Newsletter – July 2016

Do You Know Frugal Frank? In this issue: Do You Know Frugal Frank? Marketing Lingo: “Brand and Branding” What Is Fractional CMO Branding - Its Legal Tending and Protection Example Persona: “Frugal Frank” Male 40-45 years old College degree Earns about $60k annually Purchasing...

Fractional CMO Newsletter – May 2016

The Sales Funnel Isn't We all know and use the classic sales funnel that was conceptualized in 1898 by E. St. Elmo Lewis. It describes the customer journey from the moment a brand or product attracted his or her attention to the point of action or purchase. St. Elmo Lewis’ idea is often...