The Third Quarter Is Almost Over – “How You Doin’?”

In some respects, it feels like the year is moving along rather fast. Soon, we will enter the fourth quarter and the last sprint of 2023.

How is your business performing compared to the goals you set? Does your marketing deliver the results you were hoping for? Are you leveraging the full potential of your email marketing, your social media, your website, your blog, your podcast, and everything else at your disposal?

Joey Friends cast member

If you are not sure, or thinking more can be done to finish the year stronger, we will be happy to take a look and help. We specialize in helping small- and medium-sized businesses with expert marketing planning and implementation, previously afforded only to large businesses with deep pockets and full-time marketing departments.

Our unique arrangement of a Fractional CMO with an outsourced Marketing Department provides you with marketing expertise and a professional marketing team at a fraction of the cost, while you maintain full control and decision making. You don’t need a full-time Chief Marketing Officer and a Marketing Department – You can ‘rent’ us!

Dozens of companies we have worked for over the years have benefited tremendously from our knowledge and services. With our help, our clients enjoy an elevated brand reputation, larger market share, and, ultimately, higher sales and profits.

Please read below our ‘Top 10’ reasons for hiring a Fractional CMO with an outsourced Marketing Department and see if this arrangement makes sense to you. Forward our newsletter to a friend who may need our services! We are always happy to answer questions and provide more information if you’d like.

Duke Merhavy, MBA, Ph.D.
President & Chief Marketing Officer

10 Reasons to Hire a Fractional CMO with an Outsourced Marketing Department

1. Results
Our clients see results within a short period of time in terms of reputation, recognition, preference, revenue, and growth.

Top 10 Reasons to Hire a Fractional CMO with an Outsourced Marketing Department

2. Freedom to Run Your Business and Do What You Do Best
You run a business because you have specific skills and something to offer your customers. Keep focusing on that and let us handle your marketing.

3. Instant “On” with Immediate Impact
Because we are experienced professionals, we can immediately start making an impact – No onboarding or training required.

4. Cost-Effectiveness and Flexibility
Because we are not employees and we are not full-time, our services are very affordable, and we can work as little or as much as you need us to.

5. Lower Overhead
As contractors, you don’t have to worry about paying for benefits, office space, equipment, etc.

6. Budgetary Discipline
Our outsourcing financial arrangements with you are based on a flat monthly fee, so you always know what your monthly cost will be for our expert marketing services.

7. Outside Perspective, Expertise, and Capabilities
We have decades of experience in virtually every aspect of marketing, and we have served many companies in different industries. You and your company will benefit from all of that!

8. Always Current with the Latest in Marketing Best Practices
We make it a point to stay informed and educated about our craft, and we implement the best and latest strategies and tactics.

9. Accountability
You will know what we are doing at every step of the way. We meet with our clients weekly, and we provide detailed reports on our efforts and their outcomes.

10. Integral Part of Your Team
We work tightly with your in-house team to accomplish your goals and we meet with you every week to ensure full coordination, accountability, and transparency.

What Is Fractional CMO & Marketing?

Fractional CMO & Marketing is ‘Your Outsourced Marketing Department’ when you need expert marketing leadership and marketing services to accelerate growth and improve profitability, but you’re not quite ready to hire a full-time Chief Marketing Officer or your own marketing department.

Our unique arrangement is the most efficient, innovative, and cost-effective formula for you. Click on the image to the left to watch a short video.

We Help When You Need To:

  • Generate more of the right kind of leads
  • Close more sales faster
  • Get repeat sales
  • Formulate a more effective message
  • Produce powerful sales tools

  • Establish brand awareness, recognition, and preference
  • Differentiate your brand from the competition
  • Improve customer satisfaction and loyalty
  • Develop lasting relationships with customers
  • Introduce new products

Marketing Lingo: Millennial Pause and Gen Z Shake

These two terms reference a tendency often seen at the beginning of social media videos posted by the two different generations. While they could be edited out, they are not.

Millennial Pause is the tendency for video creators born between 1981 and 1996 to push the record button but wait to speak until they are certain the recording process has started. It is thought that this behavior comes from the earlier days of social media and/or older technology that took a second after the record button was pushed to start recording. This practice, which some refer to as just a long-standing habit that’s hard to break, was noticed by a millennial TikTok user as early as March 2021, but the term “Millennial Pause” wasn’t coined until November 2021 by another millennial TikToker who noticed Taylor Swift was pausing at the beginning of her posted videos.

Gen Z Shake refers to the tendency of members of the age group born between 1997 and 2012 to start recording a video prior to placing their device on a stable surface. This causes the beginning of the video to “shake” for a few seconds while the video camera or phone is positioned (perhaps on a tripod or stand, or even leaning against or sitting atop an object heavy enough to hold it steady). Gen Z Shake was first pointed out on TikTok by a fellow member of that generation in January 2023.

When viewers notice either action and comment either “Gen Z Shake” or “Millennial Pause”, replies are often quick to retort that the social media creator is not of the generation noted. However, many who participate in the comments section seem to realize that it is simply a term for how the video started and not a literal descriptive label for the creator.

* ‘Marketing Lingo’ is a regular column in which we define, or otherwise explain, terms often used in marketing but not necessarily correctly or properly by some. You may see a glossary of marketing terms’ definitions here.

Four Questionable Marketing Moves That Missed The Mark

No matter how much thought goes into the different aspects of marketing, blunders and unfortunate, unforeseen circumstances can foil even the best laid plans. While our first thought when we saw these was “Oh no!”, very quickly that turned into seeing the levity – marketing-wise – in each.

Brilliant or Bad Taste?

There’s nothing like advertising one product right next to another product that could contribute to customers needing the advertised product… and you make money off both products. That’s a lot of “products”! Grocery stores with pharmacies have an interesting marketing situation. With so many opportunities in every aisle, it’s really quite surprising that we don’t see more stores placing promotional tags to treat diabetes, heart disease, and other ailments near products that fall on the unhealthier end of the spectrum.

soda isle
newspaper articles

Editor-In-Chief, You’ve Got Some ‘Splaining To Do!

Where was the editor-in-chief the day this was done?! We imagine the newspaper received many angry calls, emails, letters, and even some villagers with pitchforks and torches after this very careless oversight. The advertiser couldn’t have been happy, and there is also the sad possibility of Khyra’s family being offended when they were already going through a family heartbreak. We hope whoever approved the final draft of the layout of this issue learned to be much more cautious and attentive in the future!

What Is This Magazine Called?!

Again, we’re looking for the editor-in-chief – We’ve got some questions. The round green sticker and woman’s head combination should’ve been an either-or proposition.

magazine cover

As Long as That Dream Trip Isn’t on a Cruise Ship…

In the Belfast Telegraph, this ad for a holiday getaway awkwardly appeared above news of an ocean liner tragedy with a death toll and hunt for survivors.

It’s important for your marketing efforts to reflect your company’s values and mission. Sometimes the last set of eyes before something gets approval doesn’t see what they should, which is why we make sure to give everything we do an internal final proof and editing check by an experienced copywriter and “word nerd” who sees things that others don’t. We also ask our clients for explicit approval of marketing initiatives, and abide by an approval process we created. Next quarter, we’ll share some copywriting mishaps that made our “word nerd” cringe. Will they make you? Check out our next newsletter to find out!

Take Advantage of Us

Call us at 888-412-2236 or use the button below to request a complimentary Marketing Needs Assessment, or to ask us a question regarding your most pressing marketing or sales challenges.