Meet the Fractional CMO & Marketing team of fun and dedicated team members. All our team members are marketing professionals with many years of success helping countless organizations leverage marketing for growth, and meet goals. Furthermore, they are all great people and easy to work with!
Duke Merhavy, MBA. Ph.D.
President and Chief Marketing Officer
Dr. Duke Merhavy is the founder of Fractional CMO & Marketing, the revolutionary way to plan and implement marketing efforts for small and medium-sized businesses. With decades of hands-on marketing leadership roles with companies ranging in size from start-ups to Fortune 500 in various industries, he is a master of integrated marketing strategies and implementation.
Duke’s approach to marketing is to do whatever it takes to meet and exceed the clients’ visions and goals, while providing the best possible return on their marketing investment. He helped companies go from obscurity to prominence, launch new products, and obtain market dominance. Using his vast experience, knowledge, and a creative mind, Duke leads a team of highly-qualified marketing professionals that formulates strategies, devises plans, and implements them.
Prior to founding Fractional CMO & Marketing, Dr. Merhavy spent 25 years in Director of Marketing, VP of Marketing, and Chief Marketing Officer roles in corporate America; and served as a Captain in the Israeli Military Intelligence. Mr. Merhavy earned a Bachelor’s degree and an MBA from Binghamton University in New York, and a Doctorate in Business Administration from California Pacific University.
Manager of Marketing Services
Anna’s experience as a business owner and her 8 years in the restaurant industry give her a well-rounded approach to the needs and requests of Fractional CMO & Marketing’s clients. Anna handles a variety of tasks in practically every aspect of the company’s activities that support our clients.
Originally from Houston, Texas, Anna is marketing professional with a BS in Communications from Brigham Young University-Idaho. Her experience includes planning and directing numerous restaurant openings, as well as marketing events such as sponsorships with Spring Training programs for the San Diego Padres and Seattle Mariners. Anna is also an accomplished artist and has won awards for drawing, painting, and published poems.
Social Media Manager
Ginger is a marketing professional with more than 20 years of experience in a wide variety of industries. She is also a gifted writer and editor, with an in-depth understanding of social media. She is also a ghost writer for many blogs and newsletters.
Ginger is an experienced event planner and an accomplished marketing researcher, who co-authored a comparative marketing strategy analysis college textbook. Over the years, she successfully provided marketing services to companies of all sizes and several industries, including non-profit organizations.
Visual Branding Manager
Over the last 20 plus years as a graphic designer, Kristi designed beautiful and effective logos, brochures, tradeshow displays, newsletters, invitations, business cards, letterheads, vehicle wraps, electronic forms, labels and more.
Kristi enjoys the creative process of listening to clients, visualizing what they want, getting inspired, and designing. Through her design career she was featured in multiple art shows, and she won several awards for her graphic design. In addition to owning small businesses and developing brands for companies and entrepreneurs, Kristi also managed a team of over 70 graphic designers for a fortune 500 company.
Editor and Copywriter
Polly is an excellent writer, editor, and proofreader with 20+ year experience. She is in charge of content development of collateral, newsletters, social media, and all other communication for Fractional CMO & Marketing’s clients. A childhood spent tagging along on her news reporter dad’s press assignments sparked her passion for finding a great story, then reporting it in an interesting and reader-friendly way.
After graduating from ASU’s Walter Cronkite School of Journalism, Polly honed her skills working for a hospital public relations department, writing everything from employee newsletters to in depth pieces on the latest medical advances. She then gained marketing experience working for the family business, helping triple the customer base within a year. Polly has also worked as specialist at a public library, planning and implementing events, writing press releases, and managing social media and website content.
Web Designer / Developer
As Fractional CMO & Marketing’s Web Designer and Developer Vickie helps our clients with their online presence. Whether it be building a simple or complex website to support business goals, creating an online store to generate revenue, or helping with existing site issues, her attention to problem solving, user experience, web security, and best practices is always at the forefront.
Her client-first approach involves viewing the bigger picture of a website as an online marketing tool that works together with great design and modern technology in what she calls “functional beauty.”
In addition to several years of experience in website design and development, she also has a strong background in UX design, reputation management, google analytics, and SEO strategies.
Head of Security
Canine Resource Manager. And Food. And Snacks. And Treats.
Fractional CMO & Marketing is the driving force behind our new logo, interactive website and increased sales. Duke and his staff of experts have helped us tackle the things we didn’t even know we didn’t know, and made them happen. Using Fractional CMO & Marketing is like hiring a major marketing firm that treats you like their only client.