Our Team

Meet the Fractional CMO & Marketing team of fun and dedicated team members. All our team members are marketing professionals with many years of success helping countless organizations leverage marketing for growth, and meet goals. Furthermore, they are all great people and easy to work with!

Duke Merhavy, MBA, Ph.D.
President and Chief Marketing Officer

Duke Merhavy, MBA, Ph.D.

Dr. Duke Merhavy is the founder of Fractional CMO & Marketing, the revolutionary way to plan and implement marketing efforts for small and medium-sized businesses. With decades of hands-on marketing leadership roles with companies ranging in size from start-ups to Fortune 500 in various industries, he is a master of integrated marketing strategies and implementation.

Duke’s approach to marketing is to do whatever it takes to meet and exceed the clients’ visions and goals, while providing the best possible return on their marketing investment. He helped companies go from obscurity to prominence, launch new products, and obtain market dominance. Using his vast experience, knowledge, and a creative mind, Duke leads a team of highly-qualified marketing professionals that formulates strategies, devises plans, and implements them.

Prior to founding Fractional CMO & Marketing, Dr. Merhavy spent 25 years in Director of Marketing, VP of Marketing, and Chief Marketing Officer roles in corporate America; and served as a Captain in the Israeli Military Intelligence. Mr. Merhavy earned a Bachelor’s degree and an MBA from Binghamton University in New York, and a Doctorate in Business Administration from California Pacific University.

Ginger Mace
Editor and Producer

Ginger is a marketing professional with more than 20 years of experience in a wide variety of industries. She is also a gifted writer and editor, with an in-depth understanding of social media. She is also a ghost writer for many blogs and newsletters.

Ginger is an experienced event planner and an accomplished marketing researcher, who co-authored a comparative marketing strategy analysis college textbook. Over the years, she successfully provided marketing services to companies of all sizes and several industries, including non-profit organizations.

Kristi Wayland
Visual Branding Manager

Over the last 20 plus years as a graphic designer, Kristi designed beautiful and effective logos, brochures, tradeshow displays, newsletters, invitations, business cards, letterheads, vehicle wraps, electronic forms, labels and more.

Kristi enjoys the creative process of listening to clients, visualizing what they want, getting inspired, and designing. Through her design career she was featured in multiple art shows, and she won several awards for her graphic design. In addition to owning small businesses and developing brands for companies and entrepreneurs, Kristi also managed a team of over 70 graphic designers for a fortune 500 company.

Michelle Mahurin
Social Media Manager

Michelle has over 20 years of experience in sales, marketing, recruiting, and hospitality management. Her versatile experience, especially as a recruiter (which requires social media savvy to get the job done), makes her a great asset to our clients.

Michelle is originally from the Northwest, graduating with a degree in Sociology from Oregon State University. She worked for American Golf as the National Director of Food & Beverage Marketing & Catering in Dallas, Texas. Managing over 300 public courses and 40 private country clubs, Michelle worked with large corporations on marketing projects, as well as putting on large scale events for the company. She moved on to restaurant management and event sales, where she worked with different restaurant groups to improve service, operations, and sales. As a recruiter she has an extensive background with LinkedIn which is essential for social media marketing. Relocating to Arizona, she is a welcomed addition to our marketing team.

DaNage Bautista
Client Services Manager

DeNage has over 20 plus years of experience in sales, marketing, recruiting, event planning, public speaking, and business development. Her extensive experience in multiple different avenues of business gives her the ability to quickly grasp our clients’ business needs within their specialized industry.

DeNage is originally from Tonawanda, NY (a small town just outside of Buffalo). She moved to Arizona in 1999 to become a massage therapist, which then piqued her interest in the medical field. While working in that discipline, she ventured into a direct sales opportunity and caught the “business bug” from there. DeNage climbed that career ladder into the top 2% of the company and then decided to branch out. She has since opened 4 small businesses for herself and her family members. She enjoys teaching them the value of being an entrepreneur, and loves working with other business owners to help them succeed.

Louie

Head of Security

Lacy

Canine Resource Manager. And Food. And Snacks. And Treats.

Fractional CMO & Marketing is the driving force behind our new logo, interactive website and increased sales. Duke and his staff of experts have helped us tackle the things we didn’t even know we didn’t know, and made them happen. Using Fractional CMO & Marketing is like hiring a major marketing firm that treats you like their only client.

Susan Wallace

President, Print & Imprint