The Marketing Silver Bullet

Wouldn’t it be great if you knew what that one thing is you can do to market your business better? Of course, it would! If you could focus your resources on the one marketing effort that would deliver the results you need and eliminate all others, it would be more effective and save money.

Most successful businesses pursue multiple marketing activities on various platforms, including advertising, direct marketing, social media, trade shows, and on and on. Why do they do that? Well, the answer is rather simple: Because they have to!

Even though “marketing” is a commonsense discipline, it is also rather complex and comprised of dozens of variables that must be considered. The truth is – in almost all cases – multiple avenues must be engaged to fully benefit from marketing activities. This is due to the need to approach different segments of prospects who are more receptive to marketing messages on different platforms, and because repeated exposure to the company’s messaging is often needed.

This does not mean that every company must be involved in all forms of marketing all the time. Knowing what marketing opportunities are available, which ones provide the most return on investment, and knowing how to leverage them most efficiently, are critical. Having the right marketing team by your side will prove extremely beneficial for your marketing efforts.

When you work with an experienced, skilled, and proficient marketing team, it will know exactly who your most likely prospects are, where to find them, and how to engage them in the most productive manner. So even though the marketing ‘silver bullet’ does not exist, there is a lot you can do to get the best return on your marketing investment!

For decades, the professionals at Fractional CMO & Marketing have helped organizations plan, manage, and implement their marketing endeavors with outstanding results. If you have questions or need help with your marketing, it will be our pleasure to talk with you.

Duke Merhavy, MBA, Ph.D.
President & Chief Marketing Officer

What Is Fractional CMO & Marketing?

Fractional CMO & Marketing is ‘Your Outsourced Marketing Department’ when you need expert marketing leadership and marketing services to accelerate growth and improve profitability, but you’re not quite ready to hire a full-time Chief Marketing Officer or your own marketing department.

Our unique arrangement is the most efficient, innovative, and cost-effective formula for you. Click on the image to the left to watch a short video.

We Help When You Need To:

  • Generate more of the right kind of leads
  • Close more sales faster
  • Get repeat sales
  • Formulate a more effective message
  • Produce powerful sales tools

  • Establish brand awareness, recognition, and preference
  • Differentiate your brand from the competition
  • Improve customer satisfaction and loyalty
  • Develop lasting relationships with customers
  • Introduce new products

“Working with Fractional CMO & Marketing has been a rewarding experience for my company and brand. Every facet of our image has been updated with a professional and well-regarded message. Our customers have been outspoken about the improvements in messaging and design. I have more time to focus on my strengths, while providing oversight and on key projects. Our target market exposure has increased and our image top notch. I am grateful for the day I decided to give them a try.”

Chris Heiland

President, Teknipure

Marketing Lingo: Marketing Mix

The marketing mix is the collection of activities, methods, strategies, and campaigns that an organization utilizes to promote itself, and its brands, products, or services in the marketplace. “The 4 Ps” – Product, Price, Place, and Promotion – are pillars the marketing mix always includes.

Companies benefit the most from having a well-thought-out and robust marketing mix because it allows for better planning in advance, as well as more consideration of different variables and preparing for them (for example, seasonality). Also, aspects of the marketing mix work best when pursued together, as opposed to more random implementation or one-off efforts.

Product, Price, Place, and Promotion are the foundational basics of the marketing mix. Product refers to what you are offering – goods and services – and when contemplating this “P”, businesses often study the competing, substitute, and complementary products already available in the marketplace. Quite obviously, Price is how much the company will charge for their offerings, and also takes into account room for promotions or discounts, and competition, substitutions, and complementary items; it also brings the value of what is on offer into the marketing mix. Where the product or service can be found, including distribution channels and logistics is the Place. Communicating the differentiating elements of the Product and motivating customers to purchase is Promotion. Firms use methods such as advertising, public relations, and events to convey the features and benefits of their offerings.

For more information about the Marketing Mix or to help you determine the best mix for your organization, contact us today!

Welcome to the team, DeNage!

DeNage Bautista recently joined the Fractional CMO & Marketing team as a Client Services Manager! We are happy DeNage has joined us, and we know you’ll make her feel welcome!

DeNage has over 20 plus years of experience in sales, marketing, recruiting, event planning, public speaking, and business development. Her extensive experience in multiple different avenues of business gives her the ability to quickly grasp our clients’ business needs within their specialized industry.

DeNage is originally from Tonawanda, NY (a small town just outside of Buffalo). She moved to Arizona in 1999 to become a massage therapist, which then piqued her interest in the medical field. While working in that discipline, she ventured into a direct sales opportunity and caught the “business bug” from there. DeNage climbed that career ladder into the top 2% of the company and then decided to branch out. She has since opened 4 small businesses for herself and her family members. She enjoys teaching them the value of being an entrepreneur, and loves working with other business owners to help them succeed.

John Greenleaf Whittier: Most Quoted Poet

By Ginger Mace, Editor and Producer

“When things go wrong as they sometimes will, When the road you’re trudging seems all up hill…” is the very familiar start to the poem “Don’t Quit”. Perhaps you remember reading it in school, business training or courses, or you just know you’ve heard it somewhere before. For generations, when this poem appeared in print, the author was listed as “Anonymous” or “Author Unknown”. Perhaps this added intrigue combined with the inspirational value of the piece made it all the more popular. However, we imagine that if the actual author were still with us today, he’d like it clear that he was the individual who penned one of the written works that is most often quoted, read, taught, passed down from parents to children, and hung on the walls of businesses.

John Greenleaf Whittier wrote “Don’t Quit” sometime after the American Civil War ended and before his death in 1892. There is a bit of controversy about this, as another poet named Edgar Guest is often credited as writing it in the 1920s. Whittier was born in Massachusetts in December 1807, and lived to be 84 years old. He was an American Quaker, advocated for abolishing slavery, and found enough success in writing his poetry that he was able to live comfortably. He also became one of the most read “fireside poets”, a moniker stemming from families gathering around the hearth to read either to themselves or each other for entertainment.

A teacher introduced him to poetry, and he was initially published in 1826 in the Newburyport Free Press when his sister sent in the very first poem he ever wrote, “The Exile’s Departure”. Whittier did not give permission for her to do so, but since the editor and many critics publicly praised his work, he realized there just might be a successful future for him in writing poetry, which would come later in his life. He ran for a congressional seat which he did not win, but his political experience and controversial emancipation advocacy made him an ideal lobbyist and organization co-founder. He worked for many publications as an editor and was influential in the creation of “The Atlantic Monthly”. Other than “Don’t Quit”, Whittier is known for “Snow-Bound”, which was published in 1866, and widely considered his best work and a financial success.

John Greenleaf Whittier’s legacy can be measured by many different yardsticks. There are several learning institutions and bridges that derived their names from his, and almost a dozen cities, communities, mountains, and landmarks as well. While those are certainly incredible tributes, the fact that his “Don’t Quit” poem is so universally known, treated as an heirloom in families, and taught in every situation requiring perseverance are perhaps the greatest honors of them all.

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Call us at 888-412-2236 or use the button below to request a complimentary Marketing Needs Assessment, or to ask us a question regarding your most pressing marketing or sales challenges.