Insight Marketing Research Opens an Office in Scottsdale
The Firm Supports Marketing Teams Nationwide


Scottsdale, AZ, July 15, 2015 — Insight Marketing Research announced today the opening an office in Scottsdale, Arizona. The firm provides marketing research services to organizations nationwide and supports their marketing teams with data, information, and insights to help them make the best possible marketing plans and reduce risk.

Dr. Duke Merhavy, Owner and Chief Research Officer, founded the company after 20 years in marketing leadership positions in the corporate world. “Having been responsible for formulating and implementing marketing strategies in several industries, I am well aware of the challenges fellow marketers face when weighing options and choosing where to spend their tight budgets”, explained Dr. Merhavy. “The proliferation of marketing options combined with limited budgets, make data-driven and fact-based marketing decisions more important than ever before. Our wide spectrum of services gives marketing professionals, and other business executives, the information they need to make the best decisions they can.”

Insight Marketing Research conducts both qualitative and quantitative studies, and employs a variety of methodologies to collect information from primary and secondary sources. The firm has been helping clients learn more about their customers, gauge their brand perception, evaluate their competitors, and assess opportunities and threats in their markets. Insight Marketing Research studies are custom-designed to fit the particular needs of each client.

Although Insight Marketing Research serves clients nationwide and across all industries, having an office in Scottsdale, Arizona, brings the firm closer to its larger clients to serve them better.