6 Myths About Marketing Research

Marketing involves making decisions regarding hundreds, and sometimes thousands, of variables. As a marketer you have to consider branding, pricing, distribution, customer needs, product quality, reputation, competition, and many more. Marketing research, done right,...

What Is Marketing Research Exactly?

Have you ever wondered what marketing research is exactly? If you have, you came to the right place! The short answer is that marketing research is research related to marketing activities and for the purpose of providing intelligence for future marketing activities....