Fractional CMO Newsletter – July 2017

‘Hit-and-Run’ Marketing Events Organizations participate in a variety of marketing events, such as conferences, trade shows, and speaking engagements, just to name a few. These events are part of many marketing efforts, and they can be very beneficial. However, if you...

Fractional CMO Newsletter – July 2016

Do You Know Frugal Frank? In this issue: Do You Know Frugal Frank? Marketing Lingo: “Brand and Branding” What Is Fractional CMO Branding – Its Legal Tending and Protection Example Persona: “Frugal Frank” Male 40-45 years old College degree Earns about $60k...