Fractional CMO & Marketing Newsletter – September 2020

The Empowered Buyers It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules. In the past,...

Fractional CMO & Marketing Newsletter – August 2020

It’s Time for A Restart!  Well-run companies take the time to evaluate and plan – most do this once a year, some more frequently than that. It is a particularly good practice to take a step back periodically to assess where you are, set goals, and put plans in...

Fractional CMO & Marketing Newsletter – July 2020

Who Needs Marketing Anyway?! Every now and then, I come across a business owner who tells me, “We don’t do any marketing!” or “We can’t afford marketing”. They are not necessarily proud of it, and most say they wished that were not the case. Upon further conversations...

Fractional CMO & Marketing Newsletter – June 2020

Are Virtual Trade Shows Actually Worth It? When circumstances and technology intersect, beautiful things can emerge. In the world of business, consequences of the COVID-19 pandemic have been mitigated time and time again with smart technology solutions. One such...

Fractional CMO & Marketing Newsletter – May 2020

The Dangers of Haphazard Marketing Things have been moving very quickly over the past few months – We have all experienced it, in both our personal lives and professional endeavors. In the last two newsletters, we examined how companies had to adapt to the new...

Fractional CMO & Marketing Newsletter – April 2020

‘After’ Will Be Here Soon. Time to Get Ready. Last month, I wrote about how necessary it is to adjust operations for all businesses that were allowed to remain open ‘during’ the COVID-19 pandemic. Now, it is time for everyone to prepare for ‘after’. Anyone who follows...