Fractional CMO & Marketing Newsletter – February 2021

Four Growth Strategies Are You A Cultivator, Inventor, Explorer, or Trailblazer? When planning the growth of your business and revenue, you have four basic marketing strategies to consider and pursue. Sometimes, the choice is relatively clear or dictated by marketing...

Fractional CMO & Marketing Newsletter – January 2021

Marketing Is Not A Spectator Sport The wide spectrum of marketing activities ranges from design to advertising, messaging to lead generation, and dozens more. The way companies go about executing them varies too. Some businesses have large teams of marketing...

Fractional CMO & Marketing Newsletter – December 2020

What Does “Post-COVID” Mean?  ​All of us get many holiday greetings and good wishes for the new year. Practically every single one of them mentions how terrible 2020 was and how everyone can’t wait for the year to be over. Sure, this year was certainly horrible in...

Fractional CMO & Marketing Newsletter – November 2020

Grateful Despite It All  ​Thanksgiving is my favorite holiday. It always has been. I like how inclusive and inviting it is because it does not ‘belong’ to any one religion. Thanksgiving often brings out the best in people, it celebrates positivity, its traditions are...

Fractional CMO & Marketing Newsletter – October 2020

Finish Strong! Yes, that’s right! We are in the middle of the 4th quarter of 2020, and most of us are more than ready to see this year in our rearview mirror. Nevertheless, we must stay the course and finish it strong! Traditionally, in a normal year, ‘finishing...

Fractional CMO & Marketing Newsletter – September 2020

The Empowered Buyers It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules. In the past,...