Fractional CMO & Marketing Newsletter – December 2021

A Year of Meeting Challenges and Surpassing Goals! During 2021, it seemed like most businesses focused on reestablishing and even redefining themselves after 2020 was so chaotic due to the pandemic. Challenges were plenty, and included managing distributed workforces,...

Fractional CMO & Marketing Newsletter – November 2021

Thankful For Everything! As I shared last year, Thanksgiving is my favorite holiday for several reasons which I mentioned at that time. I do believe – strongly – that we should be thankful for all the blessings bestowed upon us every single day, and we...

Fractional CMO & Marketing Newsletter – October 2021

Effective Marketing Should Not Be a Struggle! Over the years, we have worked with many small and medium-sized companies. The most common challenge such businesses face is limited resources – including funds, personnel, time, and in-house expertise – to accomplish all...

Fractional CMO & Marketing Newsletter – September 2021

Is Planning in The Era of COVID an Oxymoron? In business, just like in our personal lives, things seem to constantly change due to pandemic-related events. One day the pandemic seems to subside, only for a new variant to rear its ugly head the next. These...

Fractional CMO & Marketing Newsletter – August 2021

2B or Not to B2B? In the business world, we often define companies as either ‘business-to-business’ (B2B) or ‘business-to-consumer’ (B2C). Though the distinction is important, it strictly refers to transactions. When it comes to marketing, we want to have a broader...

Fractional CMO & Marketing Newsletter – July 2021

Go International! You may think it’s crazy… but hear me out. We all learned some valuable lessons over the past year and a half, and we all do business and make purchases differently now. The digital tools at our disposal have ‘shrunk’ the world and made distance and...