Fractional CMO Newsletter – July 2017

‘Hit-and-Run’ Marketing Events Organizations participate in a variety of marketing events, such as conferences, trade shows, and speaking engagements, just to name a few. These events are part of many marketing efforts, and they can be very beneficial. However, if you...

Fractional CMO Newsletter – June 2017

Fake Likes and Click Farms For years, many businesses and their respective marketers coveted “likes”, “shares”, and “followers” more than everything else. Millions of dollars and countless hours of meetings and planning sessions...

Fractional CMO Newsletter – May 2017

Marketing is a Contact Sport  Ultimately, the purpose of marketing activities is to create or identify qualified leads. And by qualified leads, I mean people who are interested in your product or ideas, or whatever it is you are marketing to them. To do so, marketers...

Fractional CMO Newsletter – April 2017

The Hidden Danger of Buzz Words and Empty Phrases  The first and foremost goal or communication is to convey an idea, and only then impress. However, often times the communicator gets the two confused. These people are so focused on impressing the reader (or listener)...

Fractional CMO Newsletter – March 2017

360 Degrees Marketing  Some companies are fully engaged in marketing efforts. However, other companies just have a few people engaged in marketing. There are also some companies that still wonder exactly what marketing is. Even companies that fully engage in marketing...

Fractional CMO Newsletter – February 2017

The Often-Untapped Revenue Stream You already have the best salespeople you could ever ask for – Your Customers! Assuming you provide outstanding products and services, your customers can refer others to you… but they must be ‘recruited’. If you have been in business...