Fractional CMO & Marketing Newsletter – November 2019

Technology Is Fueling Buying Behavior Changes – Are You Up to The Task? AMulti-storied, glass-walled dispensers filled with shiny cars are popping up in every major city. E-commerce used car retailers, Carvana and Vroom have gained popularity over the past few years,...

Fractional CMO & Marketing Newsletter – October 2019

What Is Your Brand Personality? If your brand were a person, what kind of person would it be? How would you describe the characteristics that make its personality? It might sound strange, but these are questions worth asking. You see, in business, we often focus on...

Fractional CMO & Marketing Newsletter – September 2019

Is Your ‘Check Engine’ Light On? An engine is a machine with moving parts that converts energy into motion. Marketing is very similar in that it is made of moving parts that must work smoothly and in harmony to generate motion. In marketing, that motion generates...

Fractional CMO & Marketing Newsletter – August 2019

Balancing Traditional and Digital – A Marriage Made in Marketing HeavenYou may have read that studies show people do business with those they know, like, and trust – We believe this is true. We see how top salespeople go out of their way to inform their customers and...

Fractional CMO & Marketing Newsletter – July 2019

Balancing Traditional and Digital – A Marriage Made in Marketing HeavenIn a world full of advanced technologies in every aspect of our lives, we sometimes forget about, or at least don’t pay enough attention to, basic tools at our disposal that can be very effective....

Fractional CMO & Marketing Newsletter – May 2019

One Good Thing About the Great RecessionPerhaps the most important lesson (if not the only positive one) businesses learned from the Great Recession that hit us all almost a decade ago, was how to reduce costs and operate leaner. One of the most common strategies...