Who Needs Marketing in a Booming Economy!? Regardless of your political leaning, certainly we all can agree that our nation’s economy has been on an upswing lately. From low unemployment rates to high GDP, and record-breaking stock market performance, practically all...
Random Acts of Marketing In last month’s newsletter, I urged you to “Plan to Plan Your Marketing Plan”, and provided seven important items to consider when doing so. Well, it is time to actually do it – It is time to make a decision about what you want to accomplish...
Plan to Plan Your Marketing Plan Fall is the time of year when business owners and managers should start planning for next year. By now, you should know with a high degree of confidence, how the year will end, and focus your attention to what’s next. Your marketing...
Fractional CMO Is Now Fractional CMO & Marketing Today marks an important milestone in our firm’s growth. I am excited to announce three new things which are the result of our growth, and the extraordinary acceptance in the marketplace to our ‘fractional’ concept:...
One Size Fits All Marketing In this issue: One Size Fits All Marketing What Is Fractional CMO The Incredible Shrinking Business Plan Featured Client: Print & Imprint Marketing Lingo: “Value Proposition” We all know that when a garment is advertised as ‘One Size...
The Sales Funnel Isn’t We all know and use the classic sales funnel that was conceptualized in 1898 by E. St. Elmo Lewis. It describes the customer journey from the moment a brand or product attracted his or her attention to the point of action or purchase. St....
