The Dangers of Haphazard Marketing Things have been moving very quickly over the past few months – We have all experienced it, in both our personal lives and professional endeavors. In the last two newsletters, we examined how companies had to adapt to the new...
‘After’ Will Be Here Soon. Time to Get Ready. Last month, I wrote about how necessary it is to adjust operations for all businesses that were allowed to remain open ‘during’ the COVID-19 pandemic. Now, it is time for everyone to prepare for ‘after’. Anyone who follows...
Creative Solutions for Unprecedented Times These are unprecedented times, both in our personal lives and in terms of our businesses. We are all concerned and worried about our own health and that of our loved ones, and we are nervous about the future of our...
Undoubtedly, like the rest of us, you have received dozens of COVID-19 related emails from your bank, credit card company, mortgage company, grocery store, your eye doctor, kids’ school, online retailers, and many more. All of them are practically identical – They...
A Seat at the Table Over the years, I worked for and worked with companies that missed huge opportunities because the people at the helm misunderstood the role of ‘marketing’ in their business. Sometimes, the marketing people and their skills are viewed as a ‘service’...
Ask the Tough Questions About 2020 AThe beginning of a year is always a good opportunity to start fresh. The same should be applied to your marketing approach. It is still early enough in the year to examine how you are going to make marketing work for you. Here are a...
