What Does “Post-COVID” Mean? All of us get many holiday greetings and good wishes for the new year. Practically every single one of them mentions how terrible 2020 was and how everyone can’t wait for the year to be over. Sure, this year was certainly horrible in...
Grateful Despite It All Thanksgiving is my favorite holiday. It always has been. I like how inclusive and inviting it is because it does not ‘belong’ to any one religion. Thanksgiving often brings out the best in people, it celebrates positivity, its traditions are...
Finish Strong! Yes, that’s right! We are in the middle of the 4th quarter of 2020, and most of us are more than ready to see this year in our rearview mirror. Nevertheless, we must stay the course and finish it strong! Traditionally, in a normal year, ‘finishing...
The Empowered Buyers It is interesting to see how the power is shifting from sellers to buyers, and how this changes marketing. We used to plan our shopping trips based on the stores’ opening hours, and seek professional services based on their schedules. In the past,...
It’s Time for A Restart! Well-run companies take the time to evaluate and plan – most do this once a year, some more frequently than that. It is a particularly good practice to take a step back periodically to assess where you are, set goals, and put plans in...
Who Needs Marketing Anyway?! Every now and then, I come across a business owner who tells me, “We don’t do any marketing!” or “We can’t afford marketing”. They are not necessarily proud of it, and most say they wished that were not the case. Upon further conversations...
