Ask the Tough Questions About 2020 AThe beginning of a year is always a good opportunity to start fresh. The same should be applied to your marketing approach. It is still early enough in the year to examine how you are going to make marketing work for you. Here are a...
What A Great Year! AThis year has been great and exactly what I had hoped it would be – maybe even better. Fractional CMO & Marketing has helped twice as many companies as the year before! The results our clients are reporting are phenomenal and make me very...
Technology Is Fueling Buying Behavior Changes – Are You Up to The Task? AMulti-storied, glass-walled dispensers filled with shiny cars are popping up in every major city. E-commerce used car retailers, Carvana and Vroom have gained popularity over the past few years,...
What Is Your Brand Personality? If your brand were a person, what kind of person would it be? How would you describe the characteristics that make its personality? It might sound strange, but these are questions worth asking. You see, in business, we often focus on...
Is Your ‘Check Engine’ Light On? An engine is a machine with moving parts that converts energy into motion. Marketing is very similar in that it is made of moving parts that must work smoothly and in harmony to generate motion. In marketing, that motion generates...
Balancing Traditional and Digital – A Marriage Made in Marketing HeavenYou may have read that studies show people do business with those they know, like, and trust – We believe this is true. We see how top salespeople go out of their way to inform their customers and...
