Balancing Traditional and Digital – A Marriage Made in Marketing HeavenIn a world full of advanced technologies in every aspect of our lives, we sometimes forget about, or at least don’t pay enough attention to, basic tools at our disposal that can be very effective....
One Good Thing About the Great RecessionPerhaps the most important lesson (if not the only positive one) businesses learned from the Great Recession that hit us all almost a decade ago, was how to reduce costs and operate leaner. One of the most common strategies...
Do we Still Need Business Cards? When we start working with new clients, we conduct a very thorough marketing needs assessment which we developed based on decades of experience and working with hundreds of clients. Among other things, this comprehensive assessment...
The Who and How of Lead Follow-Up Over the years, I have written several articles that emphasized the importance of lead follow-up, as well as the all-too-familiar ‘call reluctance’ (for example see our November 2018 newsletter).In recent presentations and sessions...
“This Product Sells Itself!” – We Don’t Think So… You’ve heard it before “This product sells itself!” Yet, human history is full of great ideas and magnificent products that never actually made it big. Products don’t sell themselves. Successful products sell due to...
Mix It Up a Little! We have already established that there is no ‘silver bullet’ when it comes to marketing. Effective marketing is comprised of many different types of activities that work together and complement each other to reach your goals. It is called a...
