So, You Got Leads – Now What? Generating leads is one of marketing’s chief objectives. In fact, generating leads is the ultimate goal of the sum of all marketing activities. However, generating leads alone does not create revenue or profits! It is very common for...
Empathy and The Art of Marketing An important part of what ‘marketing’ does is educating and persuading. Marketers always point out needs or pain-points, and then illustrate the merits of their products and how well-suited they are to solve those problems. Have you...
How to Budget for Marketing ‘Simple’ and ‘easy’, are not necessarily the same thing. Running a marathon, for example, is very simple – just put one foot in front of the other in succession… but it is not easy to do this for 26 plus miles! One of the most common...
Too Much Marketing Mark Twain said, “Too much of anything is bad…” – This is true for marketing, as well! I recently met with a very smart and experienced new business owner, and I asked her (as I ask all new clients): “What do you perceive to be your greatest...
Is Marketing Collateral Still Relevant? The question about the relevancy of marketing collateral in the digital age pops up every-now-and-then. Before I explain our approach, let’s define what we mean by “marketing collateral”: Broadly speaking, marketing collateral...
