Out With The Old, In With The New! But Should I Get A New One or Just Fix It? Marketing materials are perishable. One cannot assume that just because they were created once, they will remain effective and appropriate for ever. I once met with a new client who did not...
Our Love Hate Relationship With Marketing Email marketing has been around for a long time, and we all have love-hate feelings about it. When all is considered, email marketing is still a great tool for both marketers and consumers. And judging by how much it is still...
The Most Powerful Marketing Tool It has been said that “word-of-mouth” is the most powerful marketing tool out there, and we concur. However, what exactly is word-of-mouth and how do we get it? Simply put, word-of-mouth is when someone who is not being paid by you...
Don’t Waste Your Resources on Trade Shows! You receive an invitation to exhibit at “the industry’s premier trade show” – you know, the one you can’t pass up. And now, you try to decide if investing thousands of dollars, if not more, will pay off. Exhibiting in a trade...
Are Keyword Rankings Still Relevant? As marketers, we used to make many decisions based on keyword rankings and, collectively, billions of dollars are spent on SEO and digital advertising based on them. You may want to rethink this strategy! Slowly but surely, changes...
Random Acts of Marketing In last month’s newsletter, I urged you to “Plan to Plan Your Marketing Plan”, and provided seven important items to consider when doing so. Well, it is time to actually do it – It is time to make a decision about what you want to accomplish...
