Is Planning in The Era of COVID an Oxymoron? In business, just like in our personal lives, things seem to constantly change due to pandemic-related events. One day the pandemic seems to subside, only for a new variant to rear its ugly head the next. These...
2B or Not to B2B? In the business world, we often define companies as either ‘business-to-business’ (B2B) or ‘business-to-consumer’ (B2C). Though the distinction is important, it strictly refers to transactions. When it comes to marketing, we want to have a broader...
Go International! You may think it’s crazy… but hear me out. We all learned some valuable lessons over the past year and a half, and we all do business and make purchases differently now. The digital tools at our disposal have ‘shrunk’ the world and made distance and...
