Get the Benefits and Stay Within Budget As we celebrate our seventh year in business, we are gratified to see how the concept of “Fractional CMO” is gaining wide acceptance and popularity. When we started our firm, the term “Fractional CMO” was brand new and...
A Year of Meeting Challenges and Surpassing Goals! During 2021, it seemed like most businesses focused on reestablishing and even redefining themselves after 2020 was so chaotic due to the pandemic. Challenges were plenty, and included managing distributed workforces,...
Thankful For Everything! As I shared last year, Thanksgiving is my favorite holiday for several reasons which I mentioned at that time. I do believe – strongly – that we should be thankful for all the blessings bestowed upon us every single day, and we...
Effective Marketing Should Not Be a Struggle! Over the years, we have worked with many small and medium-sized companies. The most common challenge such businesses face is limited resources – including funds, personnel, time, and in-house expertise – to accomplish all...
Is Planning in The Era of COVID an Oxymoron? In business, just like in our personal lives, things seem to constantly change due to pandemic-related events. One day the pandemic seems to subside, only for a new variant to rear its ugly head the next. These...
2B or Not to B2B? In the business world, we often define companies as either ‘business-to-business’ (B2B) or ‘business-to-consumer’ (B2C). Though the distinction is important, it strictly refers to transactions. When it comes to marketing, we want to have a broader...
