Is Fractional CMO Right for Your Business? These days, it seems like businesses are outsourcing as many roles and functions as they can. From human resources and payroll to IT, small to medium-sized businesses are learning that they can get a better value when...
The Sales Funnel Isn’t funnel (noun) A tube or pipe that is wide at the top and narrow at the bottom, used for guiding liquid or powder into a small opening. We all know and use the classic sales funnel that was conceptualized in 1898 by E. St. Elmo Lewis. It...
Fractional CMO Mentioned In Forbes Magazine At the end of last month, Forbes Magazine published an article about the concept of the “fractional CMO”. Kimberly Whitler, the author, was discussing the “growing trend” of companies hiring “outsourced”, “part-time” or a...
Insight Marketing Research Opens an Office in Scottsdale The Firm Supports Marketing Teams Nationwide Scottsdale, AZ, July 15, 2015 — Insight Marketing Research announced today the opening an office in Scottsdale, Arizona. The firm provides marketing...
10 Reasons to Call Insight Marketing Research Today By Ginger Mace, Marketing Consultant Sales numbers are stagnant, or worse – dropping, and you are not sure what change in the marketing mix will make the most positive impact You are considering an adjustment to your...
Marketing involves making decisions regarding hundreds, and sometimes thousands, of variables. As a marketer you have to consider branding, pricing, distribution, customer needs, product quality, reputation, competition, and many more. Marketing research, done right,...
